A road sign with the word FREE on it will cause many to pull over. Most agree that we usually ‘get what we pay for’, yet our desire for getting ‘something for nothing’ still obscures the clarity of that certainty.
Whenever we’re not being charged for a service, we’re actually being sold something. A box supplier will gladly talk to (consult) you about using boxes because that’s what they sell and they’ll never recommend anything otherwise. We were once asked to help a client automate their time-consuming box set up process. They’d already budgeted for their anticipated machine purchase. In the first 20 minutes, we realized they actually shouldn’t be using boxes. With (1) product per box, they were loading (100) per pallet. By eliminating the box, that pallet load went from (100) to (600). Changing their packaging process eliminated the box, improved productivity, and increased pallet count (lower ship cost/unit). No FREE packaging consultation would have provided this much improvement and thousands in savings. A “FREE” service has no measurable value unless something is being sold by it and then that ‘value’ is only going to the seller. It's important to remember that all FREE packaging consultations are sales-driven with any benefit to you always being secondary. Comments are closed.
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This blog author has a myriad history of successful packaging solutions in process and materials from the manufacturing to distribution channels. Archives
April 2021
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